The SEO Dealer

Target Mailing

Get 4,000 6×11 saturation postcards for new customer acquisition at a carrier route and zip code level. Target people based on median income, home value, age, net worth and distance inexpensively.

Why Targeted Direct Mail?

The Targeted Direct Mail Postcard or Letter is used to grab your audience’s attention on a personal level. Postcard advertising can help you connect with potential customers, earn their business and develop an ongoing relationship that lasts long after they convert.

Direct mail is still the best way to ensure that you hit your target audience both geographically and demographically. Targeted postcards offer a strong return on investment with an average 3 to 1 return on marketing spend and a response rate as high as 8-10% based on if you target new or existing customers.

Successful businesses regularly use direct mail to drive consumers to their website and increase digital conversions. In fact, 79% of consumers act on direct mail postcards immediately.

UpSwell’s direct mail postcard program uses a combination of customer data, consumer data and market data to help clients select zip codes & carrier routes to target ideal customers for their mailing campaign. We also work with clients to understand their needs to buy prospect lists that allow you to customize your target audience to specific customer attributes (drives a BMW, lives in a 20 year old house, specific credit scores..etc..).

Lastly, we help clients nurture and grow their existing customers by data mining consumer spending habits to market specific offers to your best customers.

Client will select one of the below programs based on the best way to reach their ideal customer and if they are trying to create new customers or nurture existing customers:

  • Saturation Mailings
    • Focuses on new customer acquisition – the mailing is at a carrier route or neighborhood level (sub-ZIP code)
    • Allows you to target specific people based on age, income, home value, net worth and distance from the business using lower rate postage costs.
    • Low cost way to target key potential customers around your business
  • List Mailings
    • Focuses on new customer acquisition and utilizes advanced targeting to further refine your target audience
    • Allows you to target people who have specific customer attributes that make up your “ideal” customer – e.g. people who drive a specific car, people with a specific medical ailment or people who have certain buying propensities.
    • Laser focused mailing to your ideal potential customer
    • Deliver higher incentives to existing prospects that have not yet converted
  • Database Mailings
    • Focuses on nurturing existing customers in your database/CRM to drive them back to your business
    • Allows you to target your best customers with special offers and incentives
    • Ability to “cherry pick” specific customers based on spending history or any other data point your POS system captures
    • High ROI program targeting existing customers with past purchase history

check circle Identify Top Potential Customers in your market and send a Custom Postcard or Letter to drive sales activity check circle Focus on growing new customers by targeting specific zip codes, carrier route or homes where your ideal customer lives check circle Nurture existing customers or prospects in your database to drive them into your business.

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